June is Pride Month, which means we’re bound to see rainbow-hued products and pledges of allyship from brands far and wide. We’re especially interested in the companies that are looking to put their money and their time where their mouth is and show tangible support for the queer community. We’ve rounded up some of our favorite beauty, hair and wellness brands that have pledged partnerships and donations to worthy organizations that support LGBTQIA+ people.
Boy Smells is donating 15 percent of sales from the Marble Fruit Candle ($36) and Genderful Fine Fragrance ($98) in June and July to GLSEN, with a minimum donation of $50,000.
In honor of Pride Month, OLAY launched a limited-edition Pride jar ($30) of the brand’s beloved Retinol24 + Peptide Night Moisturizer. Additionally, OLAY will be donating $100,00 to The Trevor Project via P&G’s Can’t Cancel Pride program to show their support for LGBTQ+ community.
The beloved brand is promoting its fourth “Love Always Wins” Pride Collection. The scent, a blend of sangria, melon and misty waters, is available in candles, hand soap, shower gel, spray, lotion, shimmer mist and more. Bath & Body Works is also donating $150,000 to the It Gets Better Project.
Jean Paul Gaultier has launched Pride Limited Edition bottles of Le Male and Classique at Macy’s, both $100. The bottles read ““LIBERTÉ, ÉGALITÉ, SEXUALITÉ,” translating to “Long live acceptance and the beauty of being yourself.” The brand has been working with the nonprofit organization The Center to support the community.
KOPARI and beauty influencer Matt, aka @Dirty BoysGetClean, created the “Face the Day ” skin care set. The limited edition bundle features the Antioxidant Face Shield Mineral SPF 30, Starry Eye Balm, and Coconut Lip Glossy with 100 percent of the proceeds going to The Audre Lorde Project.
The brand’s annual Pride collection featuring limited-edition shades is available at Walgreens and on Amazon. Additionally, wet n wild will make a donation of $10,000 to GLAAD.
AAVRANI’s #OWNYOURGLOW initiative is spotlighting the AAPI/South Asian LGBTQ+ community by celebrating their stories. The initiative will help drive people to participant’s pages, where they will tell their stories. On each participant’s post about the campaign, AAVRANI is donating $1 for every link to a charity of the participant’s choice.
On June 28, 50 percent of all store and online sales made will be donated to The Trevor Project in honor of the 1969 Stonewall anniversary. Additionally, on June 24, select Malin + Goetz locations in New York, Los Angeles and San Francisco will be handing out lip balms for the “Pucker up for Pride” campaign.
Youth To The People says it “believes in celebrating Pride 24/7, 365 days a year,” which is why in 2022, the brand has skipped the launch of a limited-edition product and has instead pledged hefty donations. This year the brand will give $100,000 to the Gay, Lesbian and Straight Education Network and the National Center for Transgender Equality (NCTE) through the To The Future Fund.
Moroccanoil is partnering with OutRight Action and making a donation to support their advocacy for human rights and equality for the queer community.
For the third year in a row, Kiehl’s is partnering with The Trevor Project. Kiehl’s has committed to donating a minimum of $150,000 to the nonprofit. Part of the donation will come from the sale of the Limited Edition PRIDE Ultra Facial Cream Supporting The Trevor Project.
Jonathan Van Ness’s brand is giving the number one bestseller a Pride makeover. The JVN Complete Air Dry Cream (Limited Pride Edition) ($24) features colorful packaging and is in partnership with #YouAreEssential.
Queer-owned skin-care brand Alder New York is donating 10 percent of sales from Pride Cooling Mineral Hydro Mist ($29) to the Ali Forney Center in New York City.
Welly is donating the proceeds from all June sales of the PFLAG x Welly bundle ($46). Up to $10,000 of the proceeds will be given directly to PFLAG National.
This year e.l.f. Cosmetics is partnering with the It Gets Better Project to launch Big Mood Mascara PRIDE Edition ($8). All of the proceeds will go to the It Gets Better Project.
It’s A 10 Haircare
It’s A 10 Haircare recently announced its official long-term partnership with The Trevor Project. The partnership entails a banner donation of a minimum of $100,000 to the nonprofit. Additionally, this fall, the brand will launch a one-time limited-edition product.
For Pride, scünci is partnering with the Point Foundation. The brand has pledged a donation to the scholarship fund for LGBTQIA+.
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