Just like the convenience chain’s coffee, it promises a hit of caffeine on a dime. By Dani Maher
THERE’S A NEW PLAYER in the Australian beauty space, and it’s potentially one of the last names you’d think of.
7-Eleven have announced that they are diving headfirst into the world of beauty, partnering with Adore Beauty on a brand new coffee scrub perfect for body exfoliation. Made from the very same aromatic Arabica and Robusta beans found in the steaming hot cuppas sold at 7-Eleven convenience stores around the country, the scrub is produced locally, 100 per cent naturally derived, vegan, and cruelty-free to boot.
Australian actor Olympia Valance is the face of the scrub, saying “Coffee and skincare products are two things I can’t live without, so being the face of 7-Eleven’s Coffee Body Scrub was a no brainer. Now I can exfoliate, rejuvenate and caffeinate with the same great coffee Australians have been enjoying for years”.
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“We’re thrilled to be launching 2022’s most unexpected arrival in beauty, the 7-Eleven Coffee Body Scrub,” said Adam Jacka, 7-Eleven’s Head of Marketing Communications. “We wanted to showcase the quality of our coffee beans in new ways. More than 71 million cups are already enjoyed across Australia each year but we know some are still yet to try our iconic coffee. Seriously, our coffee beans are so good we’ve made a coffee scrub out of them!”
The scrub is set to be sold exclusively via Adore Beauty from today, Tuesday March 22, and here’s the good part — like 7-Eleven’s coffee, it’ll only set you back just $1 for a 60-gram tub. Not a bad deal, we must say. Limited numbers of the scrub are available, so you’ll want to get in quick while stocks last — you can purchase the 7-Eleven Coffee Body Scrub here.
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