Make some room on your bathroom vanity because there’s a new men’s skincare brand in town.
ATWATER, the brainchild of Chris Salgardo, former Kiehl’s president and more than 30-year veteran of the men’s grooming and beauty space, officially launches today.
New Coupon Drops Price on Whisper-Quiet Sonic Massage Gun To $79
It's Happening Again: The $299 iPad Is Back at Amazon
Stock Up for the Semester: Purell Clip-On Backpack Hand Sanitizers Are on Sale Today
This brand new, premium lineup of men’s skincare products offers guys a high-performance option aimed at seamlessly integrating into any existing routine or shaping the mold for a new one.
“As a consumer myself and after working in the beauty industry for over 30 years, I was on a mission to launch a brand that offered high-quality products that would simplify a man’s daily regimen, something he would stick to for life,” Salgardo said in a recent press release.
Sticking to a daily skincare regimen is a sure way to help any man look and feel his best. But feeling comfortable with one’s self-image isn’t easy for every guy out there. In Salgardo’s experience, dating back to his teenage years, it took finding quality skincare to finally guide him to develop confidence in himself.
View this post on Instagram
A post shared by Chris Salgardo (@chrissalgardo)
“My parents did what they could up until I was 18, but everything [they recommended] was an old world solution. So it just made my oily skin [more oily] and more red so the acne stood out more. When I got into good skincare and it started to clear, it was like the light was turned on. I felt like I wasn’t hiding and truly more confident. It takes a while for the visible acne to go away and even longer for the mental acne to go away. But the better, healthier I felt about my skin the more my confidence built and the way I thought I saw myself improved,” Salgardo said.
As more men embrace self-care, the men’s skincare and grooming market continues to boom, and the market subsequently becomes more crowded with new brands like ATWATER. To stand out from the competition, ATWATER is promoting the clean, vegan ingredients used in its products.
As of today, you can find ATWATER exclusively at Nordstrom a nd the brand’s site, atwaterskin.com .
Once we’ve had a chance to test out these products for ourselves, we’ll be sure to update this post with our reviews. For now, here are the new products we’re most excited to try.
This eye moisturizer is a great product to use after a gentle rinse of the face to depuff, tighten and “armor” up to fight dark under-eye circles. Formulated with antioxidants, caffeine and yeast and rice extracts, Eye Armor can be used both morning and night. Half a pinky nail’s worth of product is all you’ll need to apply directly to the target areas to get your routine up and running.
Read More: The Best Under-Eye Creams for Men
We’re still in the height of oily face season, so having a cleansing option that works to combat excess oil is incredibly helpful. ATWATER’s Oil Regulator Facial Cleansing Bar is suited for both oily and combination skin types and people who are generally just more active and need an extra boost when washing up. 100% sustainable, this soap is vegan as well as non-toxic, cruelty-free and sulfate-free. Important: get a nice foamy lather going on in your hands before massaging into your face for best results.
Read More: The Best Bar Soap for Men
A good men’s face scrub is one of our favorite grooming products, and so we’re really excited to put the new ATWATER’s Skin Armor Face Scrub to the test. This scrub features jojoba beads, which are plant-derived and definitely not made from plastic, a known face scrub supervillain. We’ll let you know how this one works in a future story.
More Top Deals from SPY
This TikTok Famous Pet Brush Is Now Just $17 - Perfect for Shedding Season!
We Love These Retro Igloo Coolers — Almost Sold Out!
Apple's USB SuperDrive Just Reached a New Low Price for Prime Members
Editor's Choice: The 10 Best Shaving Creams for Men, Tested and Reviewed
SPY Editor's Choice: The Best Under-Eye Creams for Men Who Are Tired of Looking Tired
Be Tough on Dirt But Gentle on Your Body With the Best Soaps for Sensitive Skin
Click here to read the full article.
When you think it’s time to add retinol into your skincare routine, it’s easy to get overwhelmed by the number of retinol products on the market — and all of them are a bit pricey. But according to over 2,700 reviewers, one affordable retinol product on Amazon can compete with the rest, and it’s currently […]
Welcome to Beauty In A Tik, where each week we put TikTok’s viral beauty hacks and innovative trends to the test. When it comes to skincare, there’s a lot of questionable information on TikTok. Recently, though, we’ve gleaned some incredibly helpful advice. This month, TikTok has turned our attention to a beauty trend called, ‘skin cycling‘, a four-part nightly skincare routine proven to help with uneven skin texture and breakouts. Before we go any further, both of these things are very common a
The deal gives the South Korean beauty player an entrée into the clean and green skin care category.
Harris speaks to BAZAAR.com about what beauty means to her, the importance of representation, and a few of the products she always shops at her local Ulta.
We’ve all heard of the benefits of retinol by now and how great the star ingredient is for fading lines and wrinkles, calming acne and even smoothing hyperpigmentation. Most times, these retinol products are in serum form — but now there’s an easier way to get a dose of retinol into your daily skincare routine. […]
As summer starts to fade out and fall comes in, this Labor Day Amazon is bringing the biggest sales on the hottest items. From smart TVs to running shoes, these prices are guaranteed to bring in fall with a bang.
Get in on the end-of-summer bounty with amazing deals on top brands — from just $18!
Crocs, Lee, Naturalizer and so much more: There's a style bonanza happening right now, with prices starting at just $17.
The "Watch What Happens Live" host shared a video of his son Ben, who was not having the best time in the car.
Score under-the-radar markdowns on bestselling bike shorts, affordable earbuds and more.
Levis and more: Here are the hottest skinny jeans, slimming dresses and fun tops rising through the ranks.
Max out a small space with these brilliant finds from Shark, Ugg and more, starting at $20.
Enjoy fan-favorite satin pillowcases, popular leggings and more at serious discounts.
Use any of your favorite quesadilla fillings
From keto-friendly to plant-based, there's something for everyone.
There's something on sale for everyone — including $15 off a best-selling panini grill.
Furry friends can channel the country icon with canine-sized cowgirl hats, denim jackets and fringed dresses, all for a feel-good cause.
The host of the Netflix's "How to Build a Sex Room" says the series is "sex positive" and she doesn't know why Pinterest removed her board about it.
Keep your blood pumping and your body moving while watching TV or answering emails.
Amazon's top-seller is quite the smooth operator: 'The wheels spin and move like butter on a hot pan!'