One of the fastest-growing premium beauty brands in India, SUGAR Cosmetics launched India’s first-ever powder lipstick - Air Kiss Powder Lipstick. Experience what magic feels like on your lips with this new innovative technology, now available on the online platform. 

SUGAR Cosmetics’ Air Kiss Powder Lipstick is created with a breakthrough powder formula that magically transforms into a sleek matte cream when applied. Weightless, transfer-proof, and water-resistant, the incredibly soft formula dries off within seconds and leaves behind a bold burst of color that stays put for hours without any streaks.

Vineeta Singh, CEO, and Co-founder, SUGAR Cosmetics said, “Since our inception, SUGAR has developed products keeping in mind customer needs, feedback, and international trends. Our clutter-breaking, biggest selling category has always been lips and we are extremely excited to introduce India’s first and only powder lipstick - SUGAR Cosmetics’ Air Kiss Powder Lipstick.”

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“This innovative product that transforms from a powder to crème instantly is a result of our dedicated research and development team that is constantly striving to create ingenious makeup offerings for our customers. Following this one-of-a-kind lipstick, we are looking forward to spearheading many more trending launches and pioneering the beauty space in India,” she added.

If you thought the magic only lies in the texture, think again!  SUGAR Air Kiss Powder Lipstick is enriched with the goodness of glycerin and silica to help keep your lips supple and hydrated. Intensely moisturizing, 100 percent vegan, and cruelty-free, there's nothing to not love about this exceptional wonder. Moreover, don’t limit this powder lipsticks’ abilities to just lips, it can be used as a cheek tint and eyeshadow. Now that’s what we call a multi-tasker!

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