The Home-Goods Boom Is Over, Leaving the Bed and Bath Stocks High and Dry | Barron's

2022-07-02 00:54:00 By : Mr. Jason Yang

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https://www.barrons.com/articles/home-goods-stocks-bbwi-bbby-rh-51656717708

Three bathroom merchants slipped on a bar of soap this past week. I’m not big on arbitrary stock market definitions, but I’m pretty sure that’s known as a bearish nude sprawl. Technically, it can signal that an economic haunch slide has already begun.

First was Bath & Body Works (ticker: BBWI), a mall seller of creams and scrubs, like Rainbow Cereal Gentle Foaming Hand Soap, marked down this past week to $3 from $7.50. My recent field work on the name confirms that the stores are still too perfumy for me to walk into. J.P. Morgan Securities has done a more thorough examination, and sees sales slipping this year. It downgraded shares to Neutral from Overweight and slashed its price target by more than half. The stock lost 9%.

Three bathroom merchants slipped on a bar of soap this past week.

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