Signature sleekness: Noir Allure mascara is housed in an airtight black lacquered tube embossed with the Chanel logo in gold

Luxury beauty to fashion house Chanel has released its latest mascara, Noir Allure. The mascara, launched on 26 August, is available in selected Chanel doors in global travel retail.

The mascara is housed in a sleek black tube. It features a patented closure system that guarantees the airtight case remains sealed when not in use.

Noir Allure comes in a deep shade of black with a hint of red.

Noir Allure features a slim and flexible brush and offers four lash effects, including volume, curl, length and definition.

The formula is both smudge and and transfer-proof. It does not  flake and glides smoothly onto lashes.

The mascara has a  conditioning formula that features three naturally derived waxes; beeswax, carnauba wax, and rice wax, which simultaneously enhance lash volume, curl, and length. It is infused with provitamin B5, chosen for its hydrating and fortifying properties that protect the lashes with every application.

Chanel Noir Allure’s formula helps to achieve well-defined, separated, fanned-out lashes.

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